18th Annual Edition
November 6-16, 2014 

Festival Staff

rastaff sonia2011 Sonia Sakamoto-Jog, Executive Director (on leave)
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Sonia joined Reel Asian as Executive Director in May of 2009 after graduating from the MBA program at the Rotman School of Management at the University of Toronto. Prior to being hired at Reel Asian, she worked at Maximum Films International (now a division of Entertainment One) where she was involved in all aspects of acquisitions, marketing, and sales. Her previous experience includes two years working as a strategy consultant for a branding agency in Tokyo, and contracts with both the Toronto International Film Festival and the Just For Laughs Festival in Montreal. Sonia joined Reel Asian as a volunteer in 2006.
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Kristine Estorninos, Head of Programming
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Kristine Estorninos has been a festival distribution strategist for over five years. Before arriving in Canada, she worked in feature film production and distribution in the Philippines.  She worked in film distribution at the Canadian Film Centre, as well as at Ouat Media, where festival strategy was key to earning the company's films numerous Oscar nominations and wins. Kristine has curated and juried for local and international film festivals, and has been involved with Reel Asian over the years in numerous capacities including special events and programming. She holds masterclasses and presentations about film festival strategy and distribution at various institutions and festivals around the world. To find her at any event, search for the small girl holding up a burger the size of her head.

 


rastaff_aram Aram Collier, Director of Programming & Education
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Aram Siu Wai Collier is a San Francisco native and has a BFA and MFA in Film Production from the University of California at Santa Cruz and York University respectively. He has been involved with Reel Asian since 2005 in numerous capacities specializing in programming, industry and commissioning projects. Aram has also worked or volunteered at the Toronto International Film Festival, Hot Docs, and ImagineNative. He has a background in documentary post production, editing a pair of documentaries broadcast nationally in the United States. His own work has played festivals in the United States, Canada, Japan and China. In the summer time Aram can be found barking orders to his two softball teams.
rastaff_chris2 Chris Chin, Operations Manager
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Chris Chin is going into his eleventh festival with Reel Asian, having started out as a Front-of-House volunteer back in 2003. He is an Associate Programmer at the Inside Out Toronto LGBT Film Festival and has worked and volunteered at other festivals including the Toronto International Film Festival, Images Festival, Calgary International Film Festival, and Frameline San Francisco International LGBT Film Festival. In addition to his festival commitments, he has provided event management and operations support to organizations including the Center for Asian American Media (SF), Pride Toronto, and the Canadian Film Centre. Chris sings with choir!choir!choir! and is always up for a night of karaoke.

Louanne Chan, Interim Executive Director
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Louanne joined Reel Asian as the Director of Marketing in 2010.  Louanne oversees the Festival's marketing campaign, outreach, community partnerships, media sponsorships, marketing committee, online communications and publicity strategies. Prior to Reel Asian, Louanne worked in the development department at Toronto's Ronald McDonald house for 4 years and taught English in Taiwan. Louanne completed her Bachelor of Commerce at McGill University where she specialized in International Management in East Asia. Louanne volunteered on the Reel Asian special events committee in 2009-2010. Louanne enjoys sewing and can be seen cycling around the city with her Totoro backpack on.

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Hema Ramsingh, Director of Marketing
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With over 10 years of marketing and brand strategy experience, including previous roles at Corus Entertainment, Astral Television, and Disney Canada, Hema is responsible for overseeing the Festival's marketing, publicity, media sponsorships, online communications and outreach strategies to increase Reel Asian's festival attendance and brand awareness. She first joined the Reel Asian family as a member of the volunteer Marketing Committee in 2013. Hema is also a Holistic Nutritionist and when she's not at Reel Asian, she can be found baking, eating or travelling.

 

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Jessie Lau, Richmond Hill Event Captain
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Jessie is a currently a fourth-year student at University of Toronto majoring in Books and Media Studies and minoring in Cinema Studies and Political Science. She became involved with Reel Asian after volunteering at the festival in 2011. Between doing school work and attending film screenings, Jessie can be spotted photographing concerts around Toronto. Jessie will be overseeing the Richmond Hill weekend film festival this year.

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Eva Ho, Marketing Coordinator
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Eva joined Reel Asian back in 2010 as the Festival Intern and has been involved in numerous roles since then. She is thrilled to be back as Marketing Assistant this year and to also be co-chairing Reel Asian's Marketing Committee. Eva holds a B.A. Honours in Radio and Television Media Arts from Ryerson University and likes to think of herself as a emerging storyteller artist/filmmaker. In the past, her work has been featured live on MTV Canada as well as CFC's A World of Shorts programme.
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Stephanie Law, Festival Coordinator
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Stephanie has been involved with Reel Asian since 2011 when her short film, Little Miss Jihad, won the festival's So You Think You Can Pitch? competition (emerging category).  Starting as Youth Outreach Coordinator in 2012, she's happy to be assisting with Sponsorship/Development, Special Events Committee, Industry Series, and Youth Outreach in her new role as Festival Coordinator for the 2013 festival.  Stephanie holds a B.F.A. Honours in Film Production and Screenwriting from York University, and has worked for several Toronto-based film/tv production companies.  She is currently developing several feature and TV scripts of her own.
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Philbert Lui, Volunteer Coordinator
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Philbert has been involved with Reel Asian since 2010 as a volunteer before becoming a member of the Marketing Committee, which he now also co-chairs. He completed his Bachelor of Arts at York University in Film and Communication Studies. Philbert is also a filmmaker with some of his work screened at local festivals including the Toronto Youth Shorts Film Festival and the One Minute Film & Video Festival. He also worked with organizations such as Kollaboration Toronto and the Sony Centre For The Performing Arts. Philbert is currently developing and writing his first original graphic novel.
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Myung-Sun Kim, Programming Coordinator
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Myung-Sun Kim completed a BFA in Sculpture & Installation at the Ontario College of Art & Design (2005), and a MFA in the Visual Arts Program at York University (2009). Her work playfully explores everyday objects and spaces, dealing with issues of aesthetics, functionality, intervention, survival, and architecture. She is a recipient of Dr.Eugene A. Poggetto Award, MST Bronze Sculpture Award, Sculpture Installation Faculty Award, and Graduate Entrance Scholarship to York University. She has exhibited across North America, and completed an artist residency at Plug In ICA, Winnipeg. She has collaborated and worked on various exhibitions including WORKshop Inc., Dreamwalker Dance Co., Post-Commodity, Barbara Astman Studio, and YYZ.